Most of the time, when I tell people that I started my own company and start telling them about Ramblen, I hear “Wow, that’s such a cool idea!” or “Gosh, I could definitely use something like that when I travel!” About half the time, though, I end up talking to an entrepreneur who has experience starting their own business, and they say something very different: “That’s nice, but how do you make money?” That’s a great question with a complicated answer.
Our site provides health and fitness resources so people can maintain their workout routines when traveling to an unfamiliar city. It’s also completely free to users, so you’re welcome for helping you stick to your shiny new New Year’s resolution. This makes it very useful but ultimately not profitable at all in and of itself, so we’ve had to come up with some other ideas to actually cover our expenses in hopes of one day turning a profit. One of the ways we do that is content marketing.
Content marketing is defined as ”a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.” (source) In English, that means that brands use content marketing to educate the buyer about the market and environment surrounding their product, not simply about the product themselves. It might be a blog post, a video, social media posts, etc., but the point is that the brand is providing something to educate the viewer without pitching a specific product. For example, Lowe’s home improvement stores have a tumblr account called Lowe’s Fix in Six that is a series of six seconds long videos that teach the viewer how to fix something. While watching, the viewer is thinking of Lowe’s, but they’re also learning something in the process. When they go to purchase home improvement items later, they will likely think of Lowe’s again and head there for shopping.
So, how does Ramblen fit into this strategy? Well, as it so happens, the co-founders specialize in just this type of thing. Natalie Cagle, my business partner, also runs her own sports and fitness marketing firm, Happy Place Marketing. It’s her job to come up with innovative marketing strategies for businesses in the health, fitness, and sports realms, and she has done everything from creating brand ambassador programs to running social media campaigns and creating content. Meanwhile, as you might have noticed, I’m a writer. In addition to writing this blog, I also do all of the reviews for Ramblen and wrote all of the technical reports, grant applications, and other technical documents at my previous company. Suffice to say I have a lot of experience generating content and Natalie has a lot of experience spreading content to the right audience!
Now you know one of the ways Ramblen hopes to become profitable. If you know of a company or brand that is looking for some marketing help, please make sure and pass along our names. We’re intelligent, intuitive, and very good at what we do. Included in our content marketing package is SEO research, connecting with online influencers, identifying guest blogging opportunities, writing guest blogs and developing content for brand websites, whether it’s advertising copy or blog posts. We can also provide different types of content assets, including infographics, images, webinars, ebooks and slideshares. We’re still trying to determine our pricing structure, and at this point it’s negotiable. Of course, our niche is healthy lifestyle and fitness branding, but we’re glad to talk to interested companies and see how we can help. If you’re interested or know someone who might be, please contact email@example.com for more information!